It probably comes as no big secret that Marvel Comics are typically the last comics that I read on a weekly basis. I have to commend Marvel for their recent decision to include a Digital Code in select titles. Starting in June, Marvel will be giving you a little something extra for that $3.99. All $3.99 titles will now include codes for free digital copies of those same issues on the Marvel Comics app for iOS and Android devices at no extra cost.
David Gabriel, SVP of Sales, Marvel Entertainment, had this to say:
We’re committed to bringing fans the best value in comics. By including codes for free digital copies in all our $3.99 super hero comics, we’re doing just that. We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.
You’re still getting the same amount of content. Now you’re getting a free digital copy which is cool. We know that DC is charging an extra dollar for the same idea (so JUSTICE LEAGUE costs $3.99 for the physical copy and $4.99 if you want both. It’s a step in the right direction. Maybe someday we’ll see other content being offered digitally along with the extra copy for the same pric